Trade & public platforms
Which wine should I try next?
Explore the venue map, find wines by style or brand, and keep a tasting record or selection in one place. Trade buyers have a dedicated shortlist.
Map → wine details → your selection
Wine · Brand · AIBased in Hong Kong
A wine professional’s perspective
Wine expertise.
Creative thinking.
AI in practice.
I’m Andrew. I work with wine and brands, and use AI to turn everyday needs into practical tools and experiences.
Wine expertise, connected by AI.
I led World Wine Tour 2026 for ASC Fine Wines, bringing wine expertise, event planning and AI-assisted digital development into one connected experience.
- My role
- Overall project lead · AI integration
- The setting
- 14–16 October 2026 · JW Marriott Hong Kong
The challenge
Help trade buyers and wine lovers move from exploring a wine to tasting, recording and choosing it—across trade and public tastings and two wine-pairing dinners.
My approach
I set the direction, supplied the wine and business context, and reviewed the output. With AI-assisted development, I turned those needs into websites and tools for guests and the organising team.
See how it works.
From finding a wine to finding your own taste. Explore the tools through the questions they help answer.
Portfolio demos · 1–2 sample wines or records per tool · historical event prices · no real orders submitted.
Virtual sommelier
What suits my taste?
Start with the style, texture and aromas you enjoy. The guided journey matches your choices to wine information and explains the recommendation.
Your preferences → a match → the reason
Wine Score Finder
Is that score for this vintage?
Search by wine name or product code, then check the vintage, critic and source together. The result keeps verification status visible.
Wine + vintage → scores + sources
More ways to experience the project
E-booklet & ordering
Enjoyed a wine at dinner?
Explore the pairings, read about the wine and build a selection from the same booklet.
Interactive blind tasting
Can you identify the wine?
Taste, choose an answer and discover the wine through three questions and a final reveal.
QR access system
How do guests reach the right platform?
Connect physical touchpoints to trade and public experiences with a scan.
The knowledge behind the work.
Based in Hong Kong, my background brings together wine and brand communication, with professional experience at ASC Fine Wines. I’m interested in how people connect with places and products—and how digital tools can help.
Alongside a BA in Accounting & Finance from Newcastle University and an MA in Tourism, Environment & Development from King’s College London, I have pursued specialist qualifications in wine, sake and whisky.
Qualifications & certifications
View credentials on LinkedIn ↗Wine
- WSET Level 4 Diploma in Wines
- French Wine Scholar
- Italian Wine Scholar
- German Wine Academy Level 2
Sake
- International Kikisake-Shi
- WSET Level 3 Award in Sake
Spirits
- Whisky Ambassador
How I work.
Wine & context
Respect the details that make a wine distinct, and make the subject approachable. Bring that context into every brand story and guest experience.
Ideas into structure
Use AI to explore directions, organise a brief and turn a concept into useful content or a working website. This personal site is another example.
Professional judgment
Bring information together, question it, check it and refine it. Technology supports the work; subject knowledge guides the decisions.
Good conversations start with a hello.
For conversations about wine, brands or practical uses of AI, connect with me on LinkedIn.
Connect on LinkedIn